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SEO what are rich snippets?

You have heard about rich snippets. SEO expert seems to think everyone know exactly what are rich snippets. But, for SEO beginners, a rich snippets is really vague term. What they are? Time to explain and why they are important for SEO and how you can set them for your website.

What is rich snippets?

Snippet is a result that Google shows to the user in the search result. An e.g., I was searching for a good homemade cake and Google it. Google showed ma a results with normal snippets and rich snippets – or rich results as they are now called a normal snippet basically looks like this:



Google shows the title in blue color, the URL in green color and a description of the page what is all about. That’s what we called snippet, the thing Yoast SEO help you to optimize with snippet preview.

A rich snippet shows some additional info between the URL and the description. A rich snippet looks like this

In the snippet, a picture of the cake is added, you can see the rating of the dish, the time it take to ready this type of cake and the number of ingredients it contain. A rich snippet contain more than details then the normal snippets does. That’s why we called it rich snippet.


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